Alexandra Nea Graham is the designer behind the label. She graduated from The Design Studio, East Sydney Technical College in 2002 after receiving critical acclaim for her collections. During her three years at East Sydney, Alexandra was fortunate to undertake work placement in Paris during 2001, at the Fashion House Atelier Narakas under the direction of Michael Gregory and Alexon Narakas.
Working out of Australia, the designer's latest collections are released during the Mercedes Australian Fashion Week and L'Oreal Melbourne Fashion Festival.
The collections include cocktail/evening wear and ready-to-wear, a line that was added due to high demand in 2003.
The Alexandra Nea label produced five collections from 2003 to 2005 all of which were shown as part of MAFW Ready to Wear group shows.
The label was put on hold as an opportunity had come up for Alexandra to move to London where she worked as a womenswear designer for London label Ted Baker. On her return to Australia in 2007 Alexandra worked two seasons as the senior designer at Collette Dinnigan helping to create the Summer 2008 and Winter 2008 collections.
Some of things that make Nea designs stand out from the competition include hand painted finishes, placement prints and attention to fine seam work. A lot of the designer's attention is focused on choosing the fabrics. Nea chooses mostly natural fibres in an effort to achieve the desired high quality finish. Nea signature designs finishes for the dresses include French seams, roulet hoops for buttons and, pin tucked hems.