Zaida

Zaida is a brand under the umbrella of the traditional family business, efix tricot GmbH, which has been operating for over a century in Germany. The brand's roots trace back to 1907 with Franz Xaver Bumiller, the grandfather of the current owner. Initially, the company focused on the production of high-quality jersey products, specifically fine men's underwear. In 1956, Theo Bumiller took over the business and transitioned the production towards high-quality women's shirts. By 1988, Dr. Franz Xaver Bumiller joined the business, and in 2010, the company's product range was expanded to include the fashionably younger brand, Zaida​​.

Zaida, along with efixelle, is recognized for its commitment to customer service, product quality, and its German roots. The brand is a testament to regional manufacturing, preserving local jobs, and upholding sustainable production practices. Many of Zaida's products are produced in accordance with the "OEKO-TEX® STANDARD 100", demonstrating the brand's commitment to sustainability​.

The quality of Zaida's products is a result of craftsmanship, deep product knowledge, years of experience, and routine practices. This is evident in the brand's shirts, where distortion-free seams, perfect hems, and flawless workmanship can be observed​​.

The brand's high-quality shirts are tested and hand-ironed at the traditional textile location in Hechingen, Baden-Württemberg. Zaida insists on using only the best hand-picked cotton from Peru and Egypt for their production, further reinforcing their commitment to quality​​.

In summary, Zaida represents a blend of tradition, craftsmanship, quality, and sustainability, all rooted in a commitment to its customers and to Germany's rich textile heritage.