Autumn/Winter 2014
Models
Eveline Rozing
Photographer
Andrew Vowles
Copyrights
YMC
YMC
London
United Kingdom
Address
23 Hanbury Street
London E1 6QR
UK
London E1 6QR
UK
FMD-ID
BR5794
Phone
+44 (0)20 3432 3010
Website
About
YMC (You Must Create) has spent nearly 20 years developing and evolving their unique signature look. Founded in London in 1995 by Fraser Moss and Jimmy Collins, YMC creates modern, functional clothing which eschew trends in favour of understated, wearable style.
The Look
YMC�s philosophy is inspired by industrial design hero Raymond Loewy�s reply when asked how he saw the future of design, that �You must create your own style.� This call to arms is the driving force behind the brands identity which brings fresh inspiration to menswear and adds a subtle dose of femininity to their typically androgynous womenswear.
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