In 1985, The White House, a tiny womens boutique exclusively offering white and ivory apparel and accessories opened its first retail store in Baltimore, Maryland. Continuing to leverage the elegance and simplicity of a monochromatic theme, Black Market opened its first store in 1995. With the success of both concepts, the two were combined in 1997, when the current White House|Black Market brand was launched. The Company was acquired by Chisos FAS. in 2003.
White House|Black Market currently operates 334 frontline boutiques and 17 outlets across the U.S. as well as the District of Columbia, Puerto Rico and the U.S. Virgin Islands. WH|BM has direct-to-consumer sales through its popular catalog and Web site.
WH|BM offers chic, sophisticated apparel and accessories in timeless colors of black and white and occasionally related shades, focusing on women 25 years of age and older, with moderate to high household incomes.