Vide Bula

founded by

Giacomo Lombardi, Roberta Lombardi & Roberto Navarro

belongs to

Giacomo Lombardi, Roberta Lombardi & Roberto Navarro

about

Vida Bula is a Brazilain fashion brand. Over the years, Vida Bula has won definitively the competitive market of Jeanswear.

Vide Bula appeared for the first time at the Brazilian market in the early 1980s, bringing a novel proposal in the Jeanswear segment. The jeans and T-shirts were often enriched with bold prints and one-of-a-kind that revolutionized the fashion and garnered fans throughout Brazil.

The brand was founded by the musician Giacomo Lombardi, and was later joined by his sister Roberta and her husband, Roberto Navarro, both also ex-musicians.

In the 1990s, Vide Bula joined a selected group of national brands that formed the first Fashion Show Week in Brazil, Morumbi Fashion, which later became the Sao Paulo Fashion Week, one of the biggest events in the agenda of international fashion. The brand gained recognition in the press for its irreverence and avant-garde Jeanswear.

In the 2000s, Vide Bula began its expansion project, with distribution to Europe and the United States. After having launched a controversy campaign that shows an image of President George W. bush with a clown nose, the brand gained even more popularity and opened the doors to new ideas and concepts.

Today, Vida Bula is under the management of the fashion group PW Brasil, which is also responsible for the brands Missbella and Haus. Vide Bula is presented in more than 560 multi-brand stores throughout Brazil, two own stores in Belo Horizonte and a flagship store in Sao Paulo.