Spring/Summer 2020
Urban Cabbeen
Shanghai
China
FMD-ID
BR12492
Website
About
Cabbeen is a leading fashion casual menswear company in the People’s Republic of China. It is principally engaged in the design of apparel, footwear and accessories, brand management and sales of fashion casual apparels. According to China Fashion Association, Cabbeen is a leading Chinese designer brand based on factors including retail revenue, the number of retail outlets and brand awareness.
Cabbeen offers apparel, shoes and accessories products for men, women and kids under Cabbeen Lifestyle, Cabbeen Urban, Cabbeen Love and 2AM brands. Cabbeen derives its revenue from sales of its products through company-operated and franchise stores, online shops and other wholesale arrangement with third parties. In addition, it operates online shops on popular e-commerce platforms including T-mall, JD.com, WeChat mall and VIP.com and also sells products on wholesale and consignment basis to other online distributors.
The Look
Inspired by contemporary art, Cabbeen Urban brings textured fashion and artistic humanity to the city's young people in a light-hearted and humorous way, and works together to find simple, quality lifestyles.
Brand positioning in the high-end, to the perfect pursuit of detail and diversified creative spirit, in the traditional and modern travel freely - the modern sense into the classic luxury of the texture, to build a simple modern style. Easy and elegant, tailored style suitable for the workplace and daily leisure life, attention to detail design to create a pragmatic and intelligent modern urban men.
