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founded by
Jeffrey Lubell
belongs to
Jeffrey Lubell
about
Jeffrey Lubell founded True Religion in 2002 with the intention of redefining premium denim. His vision was to make quality, American-made, authentic, timeless, great fitting, 1970’s inspired jeans wear, with a trendsetting appeal for today’s consumer.
Today, True Religion Brand Jeans is known not only for its denim, but also for its knit and woven sportswear, such as t-shirts, western shirts, sweatshirts and sweatpants that all have that vintage feel.
True Religion’s commitment to perfect fit, timeless style and that hippie bohemian chic flair have solidified True Religion’s brand position as a leader in premium denim and casual sportswear globally.
True Religion is and always will be Timeless, Hippie, Bohemian, Chic.
Denise Richards, Jessica Simpson, Britney Spears, Brandy Norwood, Megan Fox, Alessandra Ambrosio, Lynne Spears, Cheryl Cole, Hilary Duff, Christina Aguilera, Katie Price, Kristen Bell,