Toni Pons

Toni Pons, a brand synonymous with passion, tradition, and commitment, is revered for its dedication to creating high-quality designs that embody warmth, honesty, and social credibility. Founded in 1946 by Antoni Pons Parramon, the company initially operated as a basic shoe factory, crafting espadrilles with jute or rubber and leather boots in the traditional manner in the small village of Osor, near Girona​​.

Over the years, Toni Pons has evolved significantly while remaining true to its roots. In the late 1960s and early 1970s, Antoni Pons i Carós, the second-generation leader, joined the company and expanded the brand's scope beyond its local presence, transforming it into an international brand. This expansion coincided with the relocation of Toni Pons' headquarters to the city of Girona​​.

The brand's international presence was further solidified in 1995 when it entered the French market, quickly gaining widespread acceptance among French customers​​. Today, the brand is led by Jordi Pons, the third generation of the family, who joined the company in 2012. Under his leadership, the brand has undergone a significant refresh, with updates to the logo and a restructuring of the collection to highlight different sections, each with a unique personality​.

In recent years, Toni Pons has embraced the digital age, launching a new corporate website, including an online store, allowing customers worldwide to easily access and purchase their espadrilles. As the brand grows, it continues to invest in infrastructure, with a new 3,000 m2 warehouse in Girona supporting its various growth projects. In 2021, Toni Pons celebrated its 75th anniversary, marking its transformation from a small workshop in Osor to an internationally recognized brand in the world of espadrilles​​.

One of the most striking aspects of Toni Pons is its unwavering commitment to maintaining the centuries-old craft of shoemaking and the community that surrounds it. The brand ensures the preservation of traditions and techniques, working with master craftsmen, leather workers, weavers, and jute makers, among others. In addition, it is firm in its dedication to the environment, creating timeless collections using high-quality materials while striving for environmental sustainability​​.

In essence, Toni Pons is not just a brand – it's a testament to the enduring allure of well-crafted shoes and a tribute to the rich heritage of traditional shoemaking.