Established in 2006, Thurley's debut collection received a thoroughly celebrated welcome and positive reviews across the board. Just two short years later in 2008 Thurley was short-listed for the prestigious LMFF Designer Award by Woolmark and from there the label began to develop at great speed.
September 2010 saw the commencement of a retail rollout for the brand. With a stand alone store in Chadstone the shopping Capital.
Highly regarded as a label specialising in eveningwear with a focus on masterfully embroidered dresses, sumptuous outerwear and elegant gowns, 2011 presented an entirely new addition to the burgeoning Thurley brand, with the introduction of beautifully paired back daywear and wardrobe essentials under the title of Thurley Collection.
In late 2011 Thurley also opened 15 new concessions nationwide within David Jones department stores, building on its successes into 2012.