theBalm Cosmetics is a makeup and beauty brand that was founded in 2004. The company is based in San Francisco, California and is known for its high-quality products that are designed to make women look and feel beautiful. The brand offers a wide range of cosmetics, including eyeshadows, blushes, lipsticks, mascaras, foundations, and more. All of theBalm's products are cruelty-free and made with natural ingredients. The company also offers tutorials on their website to help customers learn how to use their products. theBalm Cosmetics has become a popular choice among makeup lovers due to its quality products and affordable prices.