Autumn/Winter 2021
Models
Brizzy Chen
The Original Beautyblender
Bethlehem
USA
Address
3864 Courtney Street, Suite 190
Bethlehem, PA 18017
USA
Bethlehem, PA 18017
USA
FMD-ID
BR15500
Website
About
The Original Beautyblender is a brand steeped in innovation and creative brilliance. Its story begins with its founder, Rea Ann Silva, a Hollywood makeup artist who had built a formidable reputation over a 20-year career, working with renowned personalities like Brandy, Carmen Electra, and P. Diddy. This experience set the stage for the creation of a beauty game-changer: the iconic edgeless makeup sponge.
The idea for the Beautyblender was conceived in 2002, as Silva was the lead artist on one of the first HD television shows. She realized that traditional makeup tools and techniques would not hold up in the face of high-definition scrutiny. Seeking to mimic the effects of airbrushing in a more portable and manageable fashion, Silva began developing the concept of the Beautyblender.
In 2003, the brand officially came to life. With its iconic pink color finalized, the Beautyblender was ready to take the beauty world by storm. The sponge's unique design ensured that makeup wearers could achieve a perfectly blended complexion, something that was previously challenging with traditional makeup sponges. Silva's philosophy was clear: "Get the base right. No one should say 'oh, your foundation looks good.' Instead, people should be saying, 'Wow, your skin looks incredible'".
In 2007, the beauty world started recognizing the innovative product that the Beautyblender was. Allure magazine named it in their best of beauty awards, a recognition the brand has since won nine more times. By 2010, the Beautyblender had become a mainstay at New York Fashion Week, featured in shows by designers such as Cynthia Rowley, Alice + Olivia, and Kate Spade.
In 2011, the brand launched the Beautyblender pure, starting the trend of fashion colors in makeup sponges, and introduced a tailor-made cleanser, the blendercleanser. A year later, in 2012, the Beautyblender quickly became one of the best-selling sponges at Sephora stores.
In 2013, The New York Times and Wall Street Journal recognized Beautyblender as a brand at the forefront of utilizing social media and beauty bloggers to promote its products, illustrating the brand's innovative approach not just in product design but also in marketing strategies.
By 2015, Beautyblender had joined the Home Shopping Network, indicating its growing popularity among makeup enthusiasts. The brand also achieved significant social media popularity, with its Instagram page growing to over 1 million followers by 2017.
In 2018, the iconic blender received the CEW award for "Most Iconic Beauty," and the Beautyblender swirl was recognized as the “Best Makeup Tool," demonstrating the brand's continued resonance and relevance in the beauty industry.
Over the years, the Original Beautyblender has lived up to its promise of delivering products that require minimal effort but offer maximum results. The brand has remained committed to innovation, constantly striving to provide tools that help individuals achieve a flawless complexion, proving time and again that it is a true trailblazer in the beauty industry.
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