The Merchant Of Venice

The Merchant of Venice is a luxury brand that resonates with the unique spirit of the historic city of Venice. This is a vision that was recognized and brought to life by the Vidal Family, who have been involved in the arts of perfumery for over a century. The Merchant of Venice is a brand that is deeply rooted in the ancient Art of Perfumery which originated in Venice and has been influenced by the city's centuries-old trade with the Orient.

The brand draws inspiration from the "Mude", maritime trade routes that covered an extensive area from Asia to Africa, reaching as far as Europe's Northern Seas. The "Mude" routes began from Venice, connecting various harbours, which themselves were the destination of other commercial routes. These harbours served as exchange centers for raw materials and finished products, providing the Republic of Venice with access to knowledge and resources that it could not directly obtain from within its own mainland.

Venice's master craftsmen, the Muschieri (perfumers) and the Saoneri (soap makers), developed new production techniques that made Venetian perfumes and cosmetics highly sought-after products in all the Royal Courts of Europe.

The historic and prestigious nature of the brand is reflected in its precious fragrances, brought to life by perfumers who reinterpret ancient recipes. These sophisticated creations are encased in exquisite perfume bottles inspired by the millenary art of Venetian glass. The Merchant of Venice is a brand that seamlessly intertwines history and culture, embodying them in its remarkable range of products, from Eau de Toilette and Eau de Parfum to body products and home fragrances.