Tenson

Tenson is more than just a clothing brand—it's an ongoing story of innovation, community, and harmony with nature. Founded in 1951 by Paul Rydholm in the picturesque coastal town of Varberg, Sweden, Tenson has been a trailblazer in designing and manufacturing functional outdoor clothing for over seven decades​.

Their journey is one of continuous evolution, where they've consistently pushed the boundaries of what's possible in outdoor wear. Tenson has developed its own technologies and materials, bringing to market many groundbreaking innovations like the MPC (Moisture Permeability Coating), mpc extreme, and AIR PUSH. These advancements showcase their dedication to provide the best gear for their customers​​.

Tenson's offerings span three main categories: outdoor, ski, and urban. But their influence is not confined to Sweden or even Scandinavia. Since the 1960s, the brand has been well-established in countries like the Netherlands, Belgium, the UK, Germany, Austria, and Switzerland. Some of their classic designs, such as the Himalaya Jacket and Skagway Jacket, have become staples in the wardrobes of outdoor enthusiasts around the world​​.

But Tenson is not just about products—it's about people and the planet. They've created a vibrant 'Community with Purpose', engaging their customers with stories from their past, present, and future, along with initiatives and contests. They also provide educational resources and insights about living in harmony with nature, underlining their commitment to a sustainable lifestyle​​.

In the end, Tenson is about enhancing your experiences outdoors, whether it's a challenging ski trip, an urban adventure, or a simple walk in the park. So, why not jump in and join the Tenson story?