Super-Pharm

Super-Pharm, an Israeli multinational pharmacy chain, has established itself as a prominent player in the healthcare and retail industry. With a rich history dating back to 1921, Super-Pharm was founded by Murray Koffler, along with his two eldest children, Leon and Theo. Drawing inspiration from the success of Koffler's Drug Stores in Canada, the family ventured into the Israeli market, setting up their first Super-Pharm pharmacy in 1979.

Led by Murray Koffler's entrepreneurial spirit and vision, Super-Pharm quickly became a trailblazer in the industry. The pharmacy introduced a novel approach by operating on the Jewish Sabbath and offering a diverse range of products beyond traditional drugs. This innovative approach and commitment to meeting customer needs propelled the chain's growth, leading to the opening of multiple branches across Israel, including prominent locations in shopping malls.

Super-Pharm's success can also be attributed to the invaluable contributions of co-founder Theo Koffler, who focused on cosmetic marketing and strategic operational planning. Together, the Koffler family cultivated a brand that captured the essence of quality, convenience, and customer satisfaction.

Expanding beyond its Israeli roots, Super-Pharm extended its operations internationally. The chain successfully established a presence in Poland, where it operates 33 branches, and Trinidad and Tobago, where it has become the largest retail pharmacy chain. Super-Pharm also ventured into the Chinese market through a joint venture, operating a substantial number of stores throughout the country.

A significant aspect of Super-Pharm's success lies in its commitment to providing high-quality products. The company introduced its private label brands, Life and LifeStyle, in 1995. These brands offer a diverse range of over 400 products, including toiletries, medicine, and food items. The Life brand, accounting for a considerable portion of their sales, has gained recognition and trust among customers.

Super-Pharm's contributions extend beyond its commercial achievements. As one of the largest employers in Israel, the company embraces diversity and inclusivity. Approximately 20% of its workforce, consisting of around 1,000 employees, are Israeli Arabs. Additionally, Super-Pharm has fostered mutually beneficial partnerships with Israeli Arab associates, who own 25 franchise stores.

With a commitment to excellence, innovation, and community engagement, Super-Pharm continues to shape the landscape of the pharmacy industry. Its dedication to meeting customer needs, offering quality products, and embracing diversity sets the company apart as a leader in the global market.