Spring/Summer 2015
Models
Ana Rotili
Photographer
Sibeli Salvatori
Sunsilk
London
United Kingdom
FMD-ID
BR15001
About
Sunsilk, a renowned British hair care brand, has been revolutionizing the industry since its inception in 1954. Proudly produced by Unilever, Sunsilk quickly established itself as a leading player in the hair care market, captivating customers worldwide. With its remarkable range of products, Sunsilk has become a trusted name, delivering innovative solutions and nurturing beautiful, healthy hair.
The journey began in the United Kingdom, where Sunsilk first graced the shelves in 1954. Within a year, it expanded its presence to an impressive 45 countries across the globe, solidifying its reputation as an international powerhouse. Setting itself apart from competitors, Sunsilk boasted the unique advantage of requiring only a single application, preserving the hair's natural oils. Notably, the introduction of Sunsilk cream shampoo for dry hair in the same year marked a significant milestone for the brand.
Throughout the years, Sunsilk continued to innovate and captivate consumers. In 1960, the brand launched Sunsilk Tonic shampoo, featuring the skin-healing ingredient Allantoin. Building on its success, in 1961, Sunsilk Liquid shampoo was rebranded as Sunsilk Beauty to reflect its liquid form, which had become the industry standard. By 1962, Sunsilk had expanded its product line to cater to different hair types, affirming its commitment to meeting diverse customer needs.
Sunsilk never stopped evolving. In 1966, the brand revamped its product formulas and introduced new variants, embracing advancements in hair care technology. Furthermore, 1969 witnessed Sunsilk's shampoo re-packaged in new PVC bottles, reflecting their dedication to product quality and customer satisfaction. Expanding its range beyond shampoos, Sunsilk launched a conditioner in 1971, featuring three variants catering to dry, normal, and greasy hair.
The 1980s saw Sunsilk undergo a renaissance, as the brand revitalized its formulations and packaging design. These enhancements propelled Sunsilk back to the forefront of the industry, reclaiming its brand identity and positioning. Throughout the years, Sunsilk introduced a myriad of products, including styling mousses, setting lotions, and shampoos with conditioning properties, always pushing the boundaries of hair care excellence.
Milestones punctuate the illustrious journey of Sunsilk, demonstrating its enduring commitment to innovation. Noteworthy moments include the brand's expansion into Europe, Brazil, and Asia in 1968, the introduction of Sunsilk's 2-in-1 shampoo with conditioner in 1982, and the launch of Sunsilk's different conditioning levels in the Philippines in 1990. Sunsilk's influence spread globally, captivating diverse markets and cultivating a loyal customer base.
Sunsilk's media advertising campaigns have played an instrumental role in solidifying its iconic status. Since 1955, the brand has utilized television commercials to address specific hair concerns, captivating audiences with their relatable messaging. The famous tune composed by John Barry for a Sunsilk commercial, titled "The Girl with the Sun in Her Hair," became a pop single that resonated with the masses. Through captivating campaigns like "Life Can't Wait," featuring celebrities such as Madonna, Krisdayanti, and Marilyn Monroe, Sunsilk has empowered individuals to embrace their hair as a symbol of confidence and self-expression.
With a rich legacy of collaboration, Sunsilk has worked closely with renowned hair experts to develop groundbreaking products. These collaborations have given birth to specialized variants tailored to address specific hair issues. Notable collaborations include Dr. Francesca Fusco, a New York dermatologist, who co-created the "hair fall" variant, and Jamal Hammadi, who contributed his expertise to the Black Shine range. Sunsilk's commitment to co-creation ensures that customers receive exceptional hair care backed by scientific research and expertise.
Embracing the digital era, Sunsilk launched the Gang of Girls social networking site in 2008. This interactive platform offers users a wealth of hair care and fashion content, along with access to experts who provide personalized advice through live chats and blogs. It has become a go-to destination for individuals seeking valuable insights and interactive experiences.
As we enter a new era, Sunsilk remains at the forefront of hair care innovation. With its recent relaunch as Sunsilk Activ-Infusion, the brand continues to captivate consumers and push the boundaries of excellence. With over 67 years of expertise and an unwavering commitment to quality, Sunsilk has stood alongside individuals, inspiring them to embrace their unique hair journeys and unlock their full potential.
Join the Sunsilk community today and experience the transformative power of beautiful hair.
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