Stella McCartney Swim - Stellawear

Stella McCartney Swimwear, known as "Stellawear," is an innovative collection that illustrates the brand's enduring commitment to sustainable and versatile fashion. Stella McCartney, born in 1971, is an English fashion designer and a daughter of the British singer-songwriter Paul McCartney and American photographer and animal rights activist Linda McCartney. She has always been a firm supporter of animal rights and environmentalism, which is reflected in her use of vegetarian and animal-free alternatives in her work​​.

Stella McCartney became interested in designing clothes at a young age, designing her first jacket at the age of 13. After honing her skills with internships and her studies at Ravensbourne College of Design and Communication and Central Saint Martins, she launched her fashion house in 2001 in a joint venture with Gucci Group, now Kering. Her brand grew to operate 51 freestanding stores in various global locations, including Manhattan's Soho, London's Mayfair, LA's West Hollywood, Paris's Palais Royal, Barcelona's Passeig de Gracia, Milan, Rome, Miami and Houston​​.

Over the years, McCartney expanded her brand to include perfumes, skincare, and lingerie. In 2018, after 17 years of partnership with Kering, she purchased its stake in her company, taking full control of her global fashion empire. The following year, she signed a strategic partnership with LVMH​​.

In this spirit of innovation and expansion, McCartney launched her swimwear and lingerie collection, Stellawear, which blends the functionality of workout clothes with the style of everyday wear. Constructed from recycled nylon with eco-friendly ROICA stretch and sleek laser-cut details, the collection is McCartney’s most eco-friendly lingerie line ever. The pieces, ranging from bodysuits to sports bras, are designed to be versatile and durable, capable of withstanding both chlorine and saltwater. These multifunctional items are designed to work triple-duty at the gym, the beach, and dinner with friends, reflecting McCartney's vision of creating fewer, harder-working pieces that streamline your wardrobe and life​.

Stella McCartney's swimwear collection is a testament to her commitment to sustainability, versatility, and style, reflecting the principles that have defined her brand from its inception.