Spell

Spell is a fashion brand based in Byron Bay, Australia. Founded in 2002 by Isabella Pennefather, the brand is known for its bohemian-inspired designs and use of natural fabrics. Spell's collections feature a range of clothing, accessories, and homewares that are inspired by nature and the beauty of the Australian landscape. The brand has become popular with celebrities and influencers around the world for its unique style and commitment to sustainability. Spell is dedicated to creating beautiful pieces that are ethically made with natural materials, while also supporting local artisans and communities.