Soft Surroundings

Soft Surroundings was founded in 1999 by Robin Sheldon, a woman who believed in encouraging women to prioritize self-care. She envisioned a brand that would offer effortless clothing in soft fabrics and comfortable silhouettes, as well as artisan accessories and jewelry to enhance any outfit. Additionally, she recognized the importance of a good night's rest, leading to the inclusion of the softest bedding in the product range.

Over the course of more than twenty years, Soft Surroundings has been led by women who share the same philosophy as its founder. The company firmly believes that fashion and comfort do not have to be mutually exclusive. They are committed to providing gorgeous and thoughtfully designed clothing that can keep up with the lives of all women, regardless of their age and size.

Since its establishment, Soft Surroundings has experienced remarkable growth. The company now operates more than 70 stores across the country and has amassed a dedicated team of hundreds of employees. Moreover, Soft Surroundings has built a loyal customer base consisting of thousands of individuals who appreciate the brand's unique approach to fashion and comfort.

Soft Surroundings continues to evolve and expand, driven by their unwavering commitment to empowering women and prioritizing their comfort. They invite anyone who shares their passion for helping women cultivate and celebrate their personal style to join them on their journey. By collaborating together, they aim to make a meaningful impact in the lives of women everywhere.