Soft Joie

belongs to

Serge K. Azria

about

Soft Joie, launched Spring 2010, offers an array of luxuriously soft tees, tanks, cardigans and dresses. Drawing inspiration from Joie’s effortlessly chic aesthetic, and the casual yet sophisticated Southern California lifestyle, the collection strikes the perfect balance between comfort and style. Crafted using the highest quality jersey and blends – every piece is both easy to wear and on trend.