Smartwool

Smartwool is a fashion brand that specializes in high-quality, comfortable and stylish apparel made from Merino wool. The company was founded in 1994 by two ski instructors who wanted to create a better sock for their own use. Since then, Smartwool has grown to become one of the leading brands in the outdoor apparel industry, offering a wide range of products including socks, base layers, mid layers, outerwear and accessories. All Smartwool products are designed with comfort and performance in mind, using Merino wool for its natural breathability and temperature regulation properties. The company also focuses on sustainability and ethical production practices.