Shoesme

Shoesme, founded in 1999 by Michiel Slaats, is a brand renowned for its innovative approach to designing and manufacturing children's footwear. Positioned as a game changer in the market, Shoesme is recognized for adapting shoe designs to the various developmental stages of a child's foot, a concept that was largely overlooked in children's footwear prior to Shoesme's entry into the industry. Notably, Shoesme was the first brand to introduce BABY-PROOF® shoes, specially designed for the first steps of infants. These shoes featured a patented bubble sole that provided safety and comfort while accommodating the child's foot development​​.

Dedicated to quality and innovation, Shoesme stands out for its choice of production in Europe and the use of high-quality leathers in its products. The unique Shoesme soles and lasts are developed in-house, further ensuring the brand's commitment to quality and fit. Remarkably, the process of creating a Shoesme shoe involves around 180 hand-performed operations, from cutting the leather to the final checks and packaging. Shoesme maintains a cooperative relationship with Portuguese shoe factories, where a team of modelists focuses on innovation and development to create high-quality shoe collections each season​​.

Over the years, Shoesme has continuously surprised its target audience with innovative concepts. The brand's BABY-PROOF® shoes, initially designed for infants, have evolved into BABY-PROOF® Smart shoes with a unique profile sole, catering to babies and children who have started to walk. Shoesme's first walking and running shoes for babies have remained the brand's flagship products, and the brand has become internationally recognized for catering to the needs of children in their early developmental stages​​.

Shoesme's commitment to children's welfare extends beyond its products. The brand is a sponsor of War Child, demonstrating its belief that all children have the right to grow up safe, healthy, and carefree​​.

Shoesme's innovative approach to children's footwear has not gone unnoticed. In 2006, it was declared Coolbrand Kids by market research agency Trendbox, placing it among the coolest brands in the Netherlands. This recognition speaks to Shoesme's reputation as a brand that is innovative, original, and has a distinctive design and a loyal fan base​​.

The logo of Shoesme, present on all its shoes, symbolizes its mission. The sturdy shape of the ellipse stands for the protection the shoes offer, while the doll in the middle represents the children who are at the heart of Shoesme's purpose. The brand's dedication to children's feet is also evident in its offerings tailored to different phases of a child's development. From babies learning to crawl, to toddlers taking their first wobbly steps, to children who are confidently walking, running, and playing, Shoesme has a suitable pair of shoes for each stage​.

In essence, Shoesme is not just a children's footwear brand; it's a companion to children in their journey of growth and exploration, providing them with comfort, safety, and style every step of the way.