Royal Asscher is a luxury fashion brand that specializes in diamond jewelry. Founded in 1854 by the Asscher family, the company is renowned for its iconic diamond cuts, including the Royal Asscher Cut and the Royal Asscher Princess Cut. The brand is also known for its commitment to ethical sourcing and sustainability, as well as its philanthropic efforts. Royal Asscher has been worn by royalty and celebrities alike, and its pieces are available in stores around the world.