Rosa Chá

founded by

Amir Slama

belongs to

Rosa Chá Studio

about

Amir Slama's chic swimwear elevates the bathing suit to high-fashion status, for both women and men. He launched the line in 1990 with his wife. The Rosa Chá stand-alone store opened in New York in 2008, cementing the brand’s seminal status as a go-to label for attention-getting beachgoers and other well-formed superhumans, like Naomi Campbell, who has strutted her stuff on Slama’s runway.

His women's suits range from sleek one pieces to a wide range of two-piece wonders that you can mix and match to your best advantage (think everything from boy-cut bottoms to barely-there string bikinis). The men's collection features boy shorts, trunks and skimpier European cuts (one displays a prominently placed cartoon character). Aware that his most revealing suits may require special grooming, Slama included a do-it-yourself Brazilian waxing kit with his 2003 show invites.