Rinascimento

founded by

Vittorio Tadei

belongs to

TEDDY S.p.A.

about

Rinascimento is an Italian fashion brand. It sells 200 new articles and 120,000 garments per week. 5 million garments are sold per year. The brand is available in 90 countries and it has 8 sample collections and 10.000 models every year. These figures reflect today�s Rinascimento � the most impressive in the world of fast fashion.

Rinascimento is a completely Italian phenomenon, the result of intelligence, effort and international know-how in the fashion business.

It is a brand dedicated to those with a passion for beautiful things that are made carefully and with a loving hand � one more opportunity for those who believe in the quality of italian-made goods.

It all began to a rock �n� roll beat, during the legendary 1960s, when everything seemed possible.

And there were plently of dreams available for those with the will to make them come true.

The Riviera witnessed the first invasion of German and British tourists, with their desire to live life and have fun, but also with their energy, hopes for change and entrepreneurial spirit.

For Vittorio Tadei, founder of Teddy SpA, it was a date with destiny: he abandoned his job as an accountant and went to Riccione, to work in his sister�s clothing store.

Before the international giants existed, Rinascimento was already a trend setter in Italian fast fashion in Italy and around the world.

Fast fashion is a revolutionary marketing concept, drastically reducing garment production and distribution times to ensure a constant supply and variety of pure fashion.

This production and distribution system involves an extremely tight time frame, with constant updates in real time of the garments available, changing them to meet changing demands.

A flexibile, timely tool for responding to market changes.