Reef

Reef, a company deeply entrenched in beach culture and surf travel, invites you to step onto the sand and away from the constraints of everyday life. Founded in 1984 by two brothers from Argentina, Fernando and Santiago Aguerre, Reef is about comfort, freedom, and making the most of that first step onto the beach, anywhere in the world​​.

Throughout its history, Reef has strived to introduce elements of its unique beach culture to the wider world. In 1991, inspired by the beauty of the beaches in South America, the Aguerre brothers introduced an exotic element to the surf market with Miss Reef. Eight years later, they celebrated the company's 15th anniversary by launching their first female sandal, breaking down gender barriers and proclaiming that high-quality, open footwear wasn't just a privilege of the boys​.

Always the life of the beach party, Reef debuted the Fanning sandals in 2004. Designed with a unique feature - a bottle opener in the outsole - these sandals have been sparking fun and laughter at beach gatherings since their first launch. A year later, Reef became part of VF, the global leader in branded lifestyle apparel, footwear, and accessories, joining more than 30 renowned brands like Timberland, Vans, and The North Face​.

2008 saw the launch of Reef Redemption, an initiative underlining the company's commitment to give back to the community. Nearly a decade later, in 2017, Reef took a significant step toward environmental responsibility with Reef Escape, taking rubber sandals to a new level of quality, comfort, and respect for the planet​​.

Today, the innovations that started in 1984 have evolved into the Reef sandals that people around the world know and love. More than just a footwear brand, Reef has become a symbol of a free, comfortable, and happy lifestyle, epitomizing the essence of beach culture and the surf travel spirit​​.