Redken

Redken is an American hair care brand owned by L'Oréal Group under the Professional Products division.

The company was founded in 1960 by hairdresser/chemist Jheri Redding and actress/model Paula Kent, thus the name, "Red-ken." Redken pioneered the "Scientific Approach to Beauty," and revolutionized the professional salon business by introducing the concept of protein reconditioning and developing new protein based products, which they patented.