RA-RE The Kid
Via Tiepolo N. 6
35019 Tombolo (PD)
Italy
About
founded by
Flash&Partners
belongs to
Flash&Partners
about
RA-RE THE KID made its first appearance at Pitti Bimbo in January 2004 and immediately reaped rewards. On 17 October the same year it won, together with No.l.ita Pocket, the European Kids Fashion Award in the Trend category.
RA-RE THE KID clothes children form 2 to 14 years and answers that time-honored question: “What do you want to be when you grow up?”
RA-RE THE KID kids can make their dreams come true, enjoying themselves by pretending to be make-believe persons or contemporary heroes.
The Look
RA-RE THE KID grows up together with a kid’s imagination and can’t wait to provide them with constantly new stimuli. Each piece of clothing thus becomes the symbol of an imaginary life, something that can be used for playing and for amazing others, an object that becomes alive through the blitheness and spontaneity of the children.
The brand leaves no doubt that it does not intend dressing girls like little Lolitas or the boys like little Lords. It instead chooses to playfully direct the consummate interpretations of true kids who wear ever more comfortable as well as glamorous clothes: clothes for kids, which they like because they not only fell free to move about, but also fell that they fit into a group which experiences and shares the same emotions.
They are clothes to be worn to the full because they stand up to a kid’s energetic life.