Pucci

founded by

Emilio Pucci

about

Emilio Pucci has the gift for style that just keeps on giving and giving. The design house established in the 1950s is today just as adored as it was when its popularity first caught on in the early 1960s. It makes and distributes its women's apparel, accessories, footwear -- and now, furniture -- through about 15 boutiques, as well as through select department stores and online. Although Mr. Pucci himself died in 1992,

his 30 year old son, the Marchese Alessandro Pucci di Barsento, took over the running of the family business and estates. However, sadly, Alessandro was killed in a car accident in 2000 near Florence, Italy.

For a while his sister Laudomia handled the creative designing. The house of Pucci still however goes on reviving the fashion house's glory days to make it relevant for a new generation. Capitalizing on Pucci's bold, instantly recognizable prints, The Pucci revival has been gathering momentum for several years. The Pucci family began launching new products to appear to these new fans.

Finally, the company was sold to luxury goods conglomerate LVMH who own many other houses.

In November 2000, LVMH president Arnault asked Puerto Rican designer Julio Espada to reconceive the Pucci clothing collection. Espada, in his Spring 2002 collection, showed plenty of pretty girly shorts, scarves and short crisp cotton dresses. Espada left Pucci in April 2002.