Summer 2021
Models
Olivia Ponton
PSD Underwear
Los Angeles
USA
FMD-ID
BR13973
Website
About
In 2007, two college students, Curt and Ryan Flaitz, noticed a gap in the market for affordable and comfortable designer men's boxer briefs. With Curt's passion for business and a marketing degree, and Ryan's creative background in art, the duo decided to fill this void by creating their own brand, PSD Underwear.
To get their brand off the ground, they invested their life savings into a used RV. They repurposed the vehicle into a mobile promotion tool, and spent the next year traveling to various events such as car shows, sporting events, and music festivals, to spread the word about PSD Underwear.
Their efforts paid off when they caught the attention of professional football player Stevie Johnson, who at the time played for the Buffalo Bills. In one of his games, Johnson scored a touchdown and lifted up his shirt, revealing the PSD logo prominently displayed on national television. The brand quickly gained recognition and coverage from major sports media outlets such as ESPN and Sports Illustrated.
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