Pringle of Scotland

In 1967, Pringle of Scotland was acquired by Joseph Dawson (Holdings) Limited, who were later renamed Dawson International Plc. The company pursued an international expansion program in the early 90’s however they were forced to cut back on many stores and franchisees due to their overly rapid expansion strategy.

Throughout the 1980’s and 90’s leisure and sportswear played a key role within the Pringle of Scotland brand with top British golf players including Nick Faldo and Colin Montgomerie being sponsored by the group. It was during the early to mid 80's which saw Pringle become a household name on the football terraces and still holds a nostalgic place in the heart of the casual movement. In 2000 the brand was bought by Hong Kong-based S.C. Fang & Sons Company, Ltd. Despite its slightly vulnerable position, Pringle gained a fresh lease of life in the new millennium under the leadership of newly appointed chief executive Kim Winser, formerly of Marks & Spencer, and a brand vision and strategy was put in place to re establish Pringle of Scotland as an international luxury fashion retailer.

Fang reportedly paid only £6 million for the ailing firm, which was losing around £4.5 million per year. The Fangs have so far invested almost £35 million in Pringle. Kim Winser and Stuart Stockdale led the company's efforts to return to the high-fashion status it had formerly enjoyed, exhibiting at London Fashion Week with new designs based on the company's trademark twinset and Argyle pattern.

In 2005, both Winser and Stockdale left Pringle of Scotland and Kenneth Fang handed over control to his children, Jean and Douglas Fang. By this stage sales had risen to almost £25m with losses running at around £8m due to the expansion. Claire Waight Keller was appointed the new Creative Director in 2005. Her Collections are now presented during Milan fashion week.

2007 saw the introduction of a luxury accessories range. In 2009 the brand commissioned artist David Shrigley to produce a short film about Pringle of Scotland.