
founded by
Mario Prada
belongs to
Prad Group
about
Prada, S.p.A. is a well-known Italian fashion company (also known as a "label" or "house") with retail outlets worldwide.
The company, originally known in Italy as "Prada Brothers", was founded in 1913 by Mario Prada in Milan. In 1978, Mario's granddaughter Miuccia Prada inherited what was still a leather goods business from her mother, and led the company's expansion into couture with an overall more bohemian style. Miu Miu is a second line of clothing, often simpler and evoking a continual image of high-end vintage items. It was followed by the Prada Sport 'Linea Rossa'
Currently Prada is considered one of the most influential clothing designers in the fashion industry.
Fabrics - Miuccia Prada uses a lot of crunchy polyester, parachute nylon and other synthetic fabrics. Colours - she likes Battleship green, browns, white, cream, and black. Simple destructured shapes, knee length skirts, her skinny belts had become the currency of success in the mid 90's. Her clothes are not exactly fashionable. There is no defining accent, just a grouping of desirable useful things in exquisite fabrics. Her clothes, though often deceptively plain looking, have become widely influential. She gives traditional garments a modern handling, like trimming nylon parkas with mink and making trench coats and twin sets out of silk faille. It seems that the whole world craves Prada's ice-cool minimalism and deadpan eroticism.
Cameron Diaz, Salma Hayak, Maggie Gyllenhall, Rachel Bilson, Angela Lindvall, Eva Longoria, Angie Harmon, Emmy Rossum, Martina Hingis,