Milan
Italy
Address
2 Via Maffei
Milan, 20135
Italy
FMD-ID
BR92
Phone
+39 02 546701
Website

About

founded by

Mario Prada

belongs to

Prad Group

about

Prada, S.p.A. is a well-known Italian fashion company (also known as a "label" or "house") with retail outlets worldwide.

The company, originally known in Italy as "Prada Brothers", was founded in 1913 by Mario Prada in Milan. In 1978, Mario's granddaughter Miuccia Prada inherited what was still a leather goods business from her mother, and led the company's expansion into couture with an overall more bohemian style. Miu Miu is a second line of clothing, often simpler and evoking a continual image of high-end vintage items. It was followed by the Prada Sport 'Linea Rossa'

Currently Prada is considered one of the most influential clothing designers in the fashion industry.

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The Look

Fabrics - Miuccia Prada uses a lot of crunchy polyester, parachute nylon and other synthetic fabrics. Colours - she likes Battleship green, browns, white, cream, and black. Simple destructured shapes, knee length skirts, her skinny belts had become the currency of success in the mid 90's. Her clothes are not exactly fashionable. There is no defining accent, just a grouping of desirable useful things in exquisite fabrics. Her clothes, though often deceptively plain looking, have become widely influential. She gives traditional garments a modern handling, like trimming nylon parkas with mink and making trench coats and twin sets out of silk faille. It seems that the whole world craves Prada's ice-cool minimalism and deadpan eroticism.

Who Wears It

Cameron Diaz, Salma Hayak, Maggie Gyllenhall, Rachel Bilson, Angela Lindvall, Eva Longoria, Angie Harmon, Emmy Rossum, Martina Hingis,

Perfumes

1990 Prada (W)
2003 No1 Iris (U)
2003 No2 Oeilletis (U)
2003 No3 Cuir Amber (U)
2003 No4 Fleurs d'Oranger (U)
2004 Prada (W)
2006 Prada Amber Pour Homme
2006 Prada Tendre (W)
2007 No5 Narciso (U)
2007 No6 Tubereuse (U)
2007 No7 Violette (U)
2007 Infusion d'Iris (W)
2008 No8 Opopanax (U)
2008 No9 Benjoin (U)
2008 Infusion d`Homme
2008 No10 Myrrhe (U)

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