
founded by
Faycal Amor
belongs to
Faycal Amor
about
Faycal Amor creates in 1986 the label PLEIN SUD that is immediately successful in France and overseas. Since the creation of his label, Fayçal AMOR most important concern has been the development of the company’s structures integrating design, manufacture and marketing.
Plein Sud now boasts 15 flagship stores, including ones on Paris' Place des Victoires, London's Walton Street and New York’s Greene Street in Soho. The collection also retails in 400 multi-brand boutiques and department stores including Henri Bendel and Barneys. There's a lower-priced, funkier Plein Sud jeans collection, too.
Faycal is so determined to keep quality control, in fact, that he insists on keeping apparel production within Plein Sud's fully-owned factories, and has steered clear of licenses.
Always searching new harmonies, creating new fabrics, draping his own structures, Fayçal AMOR designs collections that perfectly translate his inspiration.
Cher, Britney Spears and Mary J. Blige