Pinko

Creating a distinctive global image and ensuring distribution through multi-label sales channels are the keys to the strategy that established Pinko on the international market.

The collection is a real “product project”, extremely varied in both issue timing and in assortment, so that moments of purchase are distributed over time. An extraordinary service of re-assortments, supplements and replacements makes for a high-performance shop, keeping customer interest very high from pre-collection to sale time.

On the retail level, Pinko has lately been undergoing a deep restructuring phase: no longer several shops in each province but just a few stores that are very prestigious. This change in strategy is very simple to understand: formerly, space was subtracted from multi-brand clients and brand value was also lowered; now any conflicts of interest with clients have been resolved, leaving them room to grow, especially in the provinces. Pinko thus shoulders the costlier running costs of more prestigious locations. In turn, distribution is increasingly selective, theraby making room for wholesale clients and in exchange getting bigger and bigger purchase volumes. De facto creating a solid “win-win” relationship.

Pinko has just moved to its new offices, only steps away from former Headquarters; that have been designed for the comfort of employees and to provide a pleasant environment fostering even greater creativity.