Autumn/Winter 2024
Petar Petrov is a Vienna based luxury women’s wear brand. Petrov, who was born in the Ukraine and raised in Bulgaria, studied fashion at the University of Applied Arts in Vienna. He founded the brand in 2009 creating a dynamic, elegant aesthetic that fuses feminine fluidity with precise tailoring. The principles of Viennese modernism, quality materials and purist forms, had a profound influence on Petrov’s work. He engages with the intrinsic beauty of the materials to create distinctive designs with impeccably crafted detailing.