Peserico Easy

Peserico is a storied Italian brand that traces its origins back to the 1960s. Founded by Maria Peserico, a skilled tailor, in a time when launching a company was deemed an uphill task for a woman, especially in a post-WWII Italy. Despite the odds, Maria courageously embarked on her own entrepreneurial adventure, setting up a brand that would eventually span over five decades​​.

As a child, Riccardo Peruffo, the current CEO of Peserico, grew up in the world of fashion, working alongside his mother and learning the craft from her. He was her student before he became the CEO of the company. As a key figure in the brand, Riccardo is involved in every process that goes into the collections, helping choose the fabrics, the styles, and also knowing how to tailor​​.

Peserico is known for its meticulous attention to quality. The brand ensures that everything is extremely well-made, often sacrificing profit to guarantee that every product meets their high standards. This approach harks back to a time when people would go to a tailor for custom-made clothing, a tradition that has largely faded away but one that Peserico has chosen to keep alive. Every piece has a story, and a touch of their clothes instantly reveals the difference​​.

The Peserico woman is dynamic, culturally elevated, socially active, and sophisticated without being flashy. She appreciates luxury and innovation, values that the brand strives to infuse in its offerings​​.

The brand's commitment to quality and style extends to its diffusion line, Peserico Easy. This line embodies the brand's passion for high manufacturing tradition. Peserico Easy is a return to the brand's roots, focusing primarily on trousers of the highest quality. The style of this line is timelessly classic, and the high-quality Italian workmanship made from exclusive materials aims to provide its wearer with an absolute moment of well-being​​.

Peserico's expansion into the international market has not diluted its commitment to its Italian heritage and craftsmanship. Whether it's the main line or the Peserico Easy diffusion line, the brand continues to offer high-quality, stylish, and uniquely Italian products to its clientele.