Paris Texas is a luxury fashion brand based in Paris, France. Founded in 2018 by designer and creative director, Yassine Saidi, the brand is known for its modern take on classic French style. The collections feature timeless silhouettes with a contemporary edge, crafted from the finest materials and fabrics. Paris Texas has become a go-to for fashion-forward women who appreciate quality and craftsmanship. The brand has been featured in numerous publications such as Vogue, Elle, and Harper's Bazaar.
Its essence bases on the concept of contrasts which breaths through every aspect, just as the name suggests. This comes to show in sophisticated designs in bold materials. Inspiration springs from modern women from all around the world while designs are Italian and uniquely Made in Italy. The creations evolve around freedom and expression for the user to let their mood and attitude shine, through versatile designs presented in an extensive range of colors. Playing on the idea of outdating the common habit of separating the work- and leisure wardrobe, where designs instead can be paired with a ripped pair of jeans for an updated look as well as an evening dress to emphasize edginess. The mission serves to simplify and enhance the dynamic lives of fashion forward, sophisticated and strong women. Beauty should be effortless. This is what Paris Texas is all about, solid contrasts that enables who wears them to feel even more confident, powerful and cool.