Oxygen Boutique is London's coolest independent fashion boutique. It is a unique retail concept that has grown from extensive experience of the fashion industry and an intrinsic ability to identify the wardrobe requirements of women today.
Devised by two generations of one family, Oxygen Boutique is the creation of Helen and Joanna who after many years of cultivating their highly successful fashion label and successfully supplying to many of the biggest high street names, realized there was a space for an accessible yet fashion led store stocking unique, desirable and discreet labels that can be mixed and worn without the need for status or label flashing.
The labels available in-store and online are an intriguing blend of new and up-and-coming designers who are creating a buzz in the industry to established highly desirable labels. Big brands and label flashing are a thing of the past. The carefully selected and edited product range reflects this new approach to dressing and offers a highly personalized shopping experience.