ONLY Play

Only Play, a vibrant and dynamic athleisure brand, emerges as a fresh addition to the portfolio of the widely recognized fashion label, Only. Designed with the modern millennial woman in mind, Only Play caters to those leading dynamic and active lifestyles, filling their wardrobes with a blend of comfort and fashion.

Launched in August 2022, Only Play offers a diverse array of products, extending from tops and tights to training bras, jackets, and even yoga mats. Each piece in the collection is meticulously crafted to offer supreme functionality while not compromising on style. The range is marked by its versatility, with garments that smoothly transition from outdoor workouts to indoor lounging, effortlessly integrating into the everyday life of the 'Only girl'.

The brand exhibits a strong commitment to quality, combining feminine details with practical features such as removable padding, racerback styles, adjustable straps, functional pockets, and windproof & breathable technology. Only Play is not just about functionality; it's about making everyday activities more enjoyable. The collection brims with playful garments in flamboyant colors, comfortable silhouettes, and contemporary prints, aiming to uplift the wearer's style quotient.

Only Play is a proud part of Only, an international fashion brand that has earned its name as one of the leading denim brands in Europe. The brand's reach extends to more than 4,500 stores worldwide, and in India alone, it has a strong presence with 54 stores and 289 shop-in-shops. Additionally, Only's products are conveniently available online and through prominent online partners.

Only Play and its parent brand, Only, are managed by Bestseller India, a division of the global fashion company, Bestseller. Having its roots in Denmark since 1975, Bestseller has made its mark in 46 countries through more than 2,800 chain stores and 12,000 external multi-brand stores. Bestseller India itself has a strong presence with 209 exclusive brand outlets and over 1,165 shop-in-shops in the country. The company represents a portfolio of prominent brands including Jack&Jones, Vero Moda, Only, Selected Homme, and Produkt, further solidifying its position in the fashion industry.