Obey is a fashion brand founded by artist and designer Shepard Fairey in 2001. The brand is known for its streetwear-inspired designs, which often feature bold graphics and slogans. Obey's collections include apparel, accessories, and home goods, all of which are designed to inspire people to think critically about the world around them. The brand also works with various charities and organizations to promote social justice and environmental sustainability. Obey has become a popular choice among celebrities, influencers, and streetwear enthusiasts alike.