Myla

about

London's uber-cool Notting Hill was the setting for Myla's first store, which opened in 1999. Initially renowned for gorgeous lingerie, Myla's fame spread with an exclusive range of innovative bedroom toys created by world-leading designers. Seductive and just begging to be touched, these sophisticated playthings could soon be found on display in art galleries and on coffee tables, not hidden away in a drawer.

Myla was then invited to open a concession in Selfridges and swiftly became one of the store's best-selling lingerie brands. Further boutiques followed in all of London's most fashionable districts: Walton Street, South Kensington; Kings Road, Chelsea; and Burlington Gardens, Bond Street.

By 2004, the brand went international with the opening of the first stateside branch, on New York's Upper East Side. Myla received a further stamp of approval with a concession in London's most famous department store, Harrods.

Today, Myla is one of the UK's leading luxury lingerie brands, with 12 boutiques and concessions. Alone in 2010 has seen impressive expansion, including a new boutique at Canary Wharf and a new flagship store in The Village at London's Westfield shopping centre.

New each season, the lingerie collections are created by a talented team who have their fingers on the fashion pulse, which translates into designs that are exquisitely original. The result is beautiful designer lingerie that is both classically timeless and effortlessly on trend.