Moncler

In 1954, the Moncler down jackets are chosen to equip the Italian Karakorum expedition, which culminated with the conquest of the second peak on Earth by Achille Compagnoni nd Lino Lacedelli and, in 1955, they accompanied the French expediton that conquered the Makulù.

In 1964, Moncler is the official provider of the expedition to Alaska organized by Terray.

By 1968 they had made several technological advances in the product and its linings and by 1968, Givenchy bags nightingale, Moncler Clothing had been chosen to be the official manufacturer and supplier to the French winter Olympics team. By 1972 and the next winter Olympics the French skiing team loved the product but demanded a more lightweight product that would give them more flexibility when practising, and thus more lightweight jackets were created that are still available today.

Throughout the 1980’s Moncler started to get a fashion following with people wearing their jackets away from the slopes and in urban areas which helped boost the brands profile, popularity and profits.

Having become metropolitan, Moncler makes an unstoppable rise to the point that in 1980 it meets stylist, Chantal Thomas, with whom it inaugurates a collaboration that will last until 1989 and radically change its appearance: buttons in places of zips, fur trimmings, satin and reversible fabrics. Continuing in its transformations, the first spring/summer collection is unveiled in 1999.

The next big change came for the label in 2003 when it was bought by Italian entrepreneur and fashion enthusiast Remo Ruffling, current president and creative director of the company. Riffing placed a much larger emphasis on the styling of the products to make Moncler one of the leading fashion labels, and in 2006 they launched their first fashion collection for women which has proved to be a huge success. Followed by the launch of the Moncler Gamme Bleur man collection in 2009.

The distribution network also enhances the transversality of the brand. Today, Moncler is present in the most prestigious boutiques worldwide and counts many flagship stores. Aside from the Moncler boutiques situated in the most exclusive ski resorts- St. Moritz, Cortina, Courmayeur, Crans-Sur-Sierre, Megeve, Chamonix, Aspen and Gstaad – since 2007, new flagship stores have been inaugurated in the centre of many large metropolis like Paris, Milan and Hong Kong.