Modell's Sporting Goods is an American retail chain of sporting goods stores founded in 1889 by Morris A. Modell. The company operates more than 150 stores in the Northeastern United States, primarily in New York, New Jersey, Pennsylvania, Maryland, Delaware, and Virginia. Modell's offers a wide selection of sporting goods and apparel for men, women and children including footwear, apparel, team sports gear and fitness equipment. The company also provides custom team uniforms and apparel for schools and teams. Modell's is committed to providing customers with quality products at competitive prices with excellent customer service.