Mimi Wade is a London-based fashion brand founded by designer Mimi Wade in 2015. The brand is known for its playful, vintage-inspired designs that combine classic silhouettes with modern details. Mimi Wade's collections feature bold colors, intricate embroidery, and unique prints. The brand has been featured in publications such as Vogue, Elle, and Harper's Bazaar and has been worn by celebrities such as Rihanna and Gigi Hadid. Mimi Wade is committed to sustainability and ethical production practices, using only natural fabrics and working with local artisans to create their pieces.