Spring/Summer 2015
MaxStudio
Pasadena
USA
Address
3100 New York Drive
Pasadena, CA 91107
USA
Pasadena, CA 91107
USA
FMD-ID
BR1145
Phone
+1 888 334 4629
Website
About
founded by
Leon Max
belongs to
Leon Max
about
Max Studio is a sportswear collection for women based on form and function on clean lines and classic silhouettes.
Leon Max started Max Studio in 1979, and has over 7,000 points of sale.
An upmarket fashion chain, Max Studio sells through department stores, it also has 46 of its own retail stores in the U.S., where it competes with brands such as DKNY. There are another 50 Max Studio shops in the Far East.
In the boom years of the mid-1980s, Max commissioned avant-garde architecture firm Morphosis - then known for sharp edged constructionist compositions - to design a showroom in LA. The eventual stores employed an evolved version of this aesthetic developed by architect George Yu Morphosis alumni.
The label has plans to now expand into Europe using the British womenswear market as its launch point.
The label plans to open 300 free standing stores around the world.
The Look
Using references ranging from historical art and architecture to modern Hollywood glam, Leon Max creates clothing that is as beautiful and unique as the woman who slips it on. With special attention paid to detail, quality and comfort, these are pieces with a couture sensibility minus the sky-high pricetag. At Maxstudio, you will find the perfect mix of dress, career, and casual elements to create a wardrobe that is classic, sophisticated and always feminine. Traditional techniques such as shirring, origami pleating, embroidery and beading are the signature touches that women have fallen in love with for over 30 years and that set Maxstudio designs apart from the rest.
Who Wears It
Gwyneth Paltrow, Katie Holmes, Angelina Jolie
