Marina Rinaldi Voyage

Marina Rinaldi is a renowned Italian brand, and a segment of the Max Mara Fashion Group, that has been delivering ready-to-wear, plus-size women's clothing since 1980. Named after the great-grandmother of Max Mara's founder, Achille Maramotti, the brand was initially established to cater to the underserved fashion needs of curvaceous women. Since its inception, Marina Rinaldi has made its mark in the fashion world with over 300 stores worldwide, situated in major cities such as Beverly Hills, New York City, London, and Milan​​.

In the early days of its establishment, Marina Rinaldi broke barriers by introducing the concept of "taglia comoda," an Italian expression that translates to "plus-size" or "comfortable size," replacing the traditional term "taglia forte" that was commonly used to describe plus-sized clothing. This was a monumental shift in the fashion industry, transforming the way clothing for larger women was perceived and advertised​​.

Over the years, Marina Rinaldi has made several innovative strides in the fashion industry. In 1991, the brand launched MR Characters, the first Italian magazine dedicated entirely to the needs and desires of curvaceous women. The brand has also collaborated with well-known plus-size celebrities and brands, and its designs have even graced the red carpet at the Academy Awards​​.

One of the brand's more notable expansions is the Voyage collection. Launched as a diffusion line, Voyage was designed to provide functional and comfortable clothing for travelling in style. The garments in this line are typically made from precious and natural fibers, making them as luxurious as they are comfortable​​. In celebration of Marina Rinaldi's 40th anniversary, the brand collaborated with designer Antonio Berardi to create a capsule collection, which featured iconic looks and concepts from the brand's past advertising campaigns​​.

Despite the challenges in finding specific details about the Marina Rinaldi Voyage line's inception and evolution, the Voyage collection remains a testament to Marina Rinaldi's commitment to body positivity, quality, and the brand's penchant for blending comfort with style.