Lilly Pulitzer

founded by

Lilly Pulitzer

belongs to

Jim Bradbeer and Scott Beaumont, Sugartown Worldwide, Inc.

about

Sugartown Worldwide, Inc dba: Lilly Pulitzer. It all started with a juice stand in Palm Beach. Lilly, a young, sassy New York socialite had eloped with Peter Pulitzer, grandson of the Pulitzer Prize's Joseph Pulitzer and settled in Palm Beach to live the life of the rich and famous. Peter owned several Florida citrus groves, but Lilly needed a project of her own. So in the late 1950's, with Peter's produce, she opened a juice stand on Via Mizner, just off Worth Avenue in Palm Beach. Realizing that she needed a juice stand uniform, Lilly asked her dressmaker to design a dress that would camouflage the stains.Although her customers liked Lilly's juice, they loved her dress.Soon Lilly was selling more dresses than juice, so she decided to stop squeezing and to focus on designing and selling her "Lillys."Through the sixties and seventies, the Lilly Pulitzer line was the unofficial uniform of the affluent at play. The doors were closed when Lilly retired in 1984, but were reopened in January 1993. The company also produces Lilly bedding, men's clothing, children's clothing, maternity clothes, shoes, jewelry, and accessories. Today, the company maintains 70 Lilly Pulitzer Signature Stores, several company-owned retail stores, and sells in major department stores such as Bloomingdale's, Nordstrom, and Neiman Marcus.

In 2006/7, the Lilly Pulitzer identity was rebranded to bring Lilly's aesthetic to a whole new generation and audience to include a men's line and home collection.