Levi’s

founded by

Levi Strauss & Co.

belongs to

Levi Strauss & Co.

about

The main brand, founded in 1873 in San Francisco specializing in riveted denim jeans (including the world-famous 501s) and different lines of casual and street fashion.

Since creating the very first blue jeans in 1873, Levi Strauss has stood for originality, integrity and quality. With an attitude of youthful expression, Levi's continues to offer hot styles, ranging from the classic 501 jeans to innovative fashion looks such as the new Engineered Jean. Invented in 1873, Levi's® jeans are the original, authentic jeans. They are the most successful, widely recognized and often imitated clothing products in the history of apparel. Levi's® jeans have captured the attention, imagination and loyalty of generations of diverse individuals. As the inventor of the category, the Levi's® brand continues to define jeanswear with widest range of products available from quintessential classics, such as the famous Levi's® 501® Original jean to favorite fits and styles in our Red Tab™ and Levi's® Premium collections.