Autumn/Winter 2010
Models
Photographer
Sonia Sieff
Copyrights
Les Petites
Les Petites
Paris
France
Address
43 rue Montmartre
75002 Paris
France
75002 Paris
France
FMD-ID
BR2423
Website
About
founded by
Isabelle Bénichou
belongs to
Isabelle Bénichou
about
Les Petites is the brain child of Isabelle Benichou, who was “la petite” in her family, the youngest of seven children –the name of the store is derived from that fact and not from a specialization in smaller sizes! She established 'La Petite' in Paris in 1992, which is fast becoming an iconic French brand known for its distinct injection of Parisian je ne sais quoi.
Fifteen years after its debut, Les Petites has created its own niche in the ready-to-wear market Parisian market. Sold not only in France but also in Spain, the UK and Japan, Les Petites has transformed into one of the big names.
The Look
Influenced by vintage style and Parisian art, Isabelle Bénichou designs a classic and natural fashion that subtly mixes retro, hippy chic and romantic trends. Les Petites clothing is beautiful, and come in cashmere, satin, silk and lace. But above all, Isabelle Bénichou cares about rending such luxuries affordable. As a result, many designs have become basics of the brand these last few years, especially the cashmeres and the dresses.The personality of Isabelle's collections asserts itself with the passing of seasons. Along with all of the mark’s basic pieces, you can also find the ultimately feminine dresses, refined and elegant in every sense of the words.
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