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Urban Outfitters Inc.
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Urban Outfitters Inc.
about
The design talent behind Anthropologie debuted Leifsdottir, a sophisticated, wholesale apparel line, for Fall 2008. Johanna Uurasjarvi, Anthropologie’s design director, conceived of Leifsdottir as a sister to Anthropologie with her own personality and point of view.
The label is called Leifsdottir, a traditional Scandinavian surname that translates as “daughter of Leif,” a nod to Uurasjarvi’s Finnish heritage and the value of the past.
Artistic, timeless and collectible, the Leifsdottir line is eminently wearable, bringing a modern-dressmaker sensibility to life through fine fabrics and tailoring, ornamented with extraordinary details such as unique trims, vintage buttons and beautiful linings.