Khaadi

Khaadi is a Pakistani fashion and lifestyle brand that was founded in 1998 in Karachi. The brand offers a wide range of women's and men's clothing, accessories, and home decor products that are inspired by traditional South Asian textile designs, as well as modern trends.

Khaadi prides itself on its commitment to ethical and sustainable business practices. The company works closely with local artisans and craftspeople to preserve traditional textile techniques, while also ensuring fair wages and safe working conditions for all employees. In addition, Khaadi has implemented eco-friendly production processes and uses sustainable materials in its products whenever possible.

With over 50 stores across Pakistan and an expanding international presence, Khaadi has become a beloved and iconic brand in South Asia and beyond. The brand's focus on quality, design, and sustainability has earned it a loyal customer base and a reputation as a leader in the fashion industry.